FOR IMMEDIATE RELEASE
Date: Nov. 13, 2015
Contact: Julie Perry or Tramia Jackson
Phone: 540-373-1776 or 540-658-8681
Fredericksburg and Stafford, VA – Fredericksburg Economic Development & Tourism and Stafford County Economic Development & Tourism have partnered with the Fredericksburg based design company Zolo/Higashi Glaser Design, and other local businesses and artists to create a new line of merchandise just in time for the holidays. The new products called By George and Little George will be available for purchase on December 5 at the Fredericksburg Visitor Center, the Mary Washington House Gift Shop, the Stafford Visitor Center at Gari Melchers Home & Studio and the Stafford County Government Building. A small reception launching the products will be held on Saturday, December 5 at the Fredericksburg Visitor Center from 2:00-4:00pm. To complement the product theme the opening reception will feature a colonial music CD release concert from local music group Kinda Celtic.
By George and Little George are designs inspired by the region’s most important resident, George Washington. Featured products include cherry wood notebooks & postcards, tote bags, cherry-tree kits and mugs designed by Zolo and produced by local Fredericksburg artists and businesses including Zolo Inc., Aspetto, Good Turn Earth Company, Itty Bitty Press, Night Owl Paper Goods, and ceramic artist Misha Sandborne from LibertyTown.
“Zolo created a dynamic and fresh concept for this line of products,” said Julie Perry, Fredericksburg’s Manager of Visitor Services. “We wanted to create something that uniquely represented the Fredericksburg region – our connection to the past and our modern entrepreneurial spirit. George Washington is a major part of the Fredericksburg and Stafford identities. He grew up here, while he spent time in many places as an adult he was a boy here and that’s what this line celebrates.”
Creators of the Little George and By George brand, Byron and Sandra said, “Our concept was for tourists to take home an authentic piece of the Fredericksburg experience. The perfect way to do this was to create a collection of items that are designed and made locally— to showcase the resources, talent, and skill in our area—conveyed in an upscale manner befitting of our region’s heritage.”
George Washington lived at Ferry Farm in Stafford County from the age of 6 to 17. He also visited the City of Fredericksburg throughout his youth and adult life. George Washington’s mother, Mary Ball Washington, lived in Fredericksburg until her death in 1789. Today Mary Washington’s home is a downtown Museum operated by the Washington Heritage Museums. The Gift Shop at the Mary Washington House will be one of the locations selling this new product line.
“We are so happy to have our county’s most famous resident, George Washington, highlighted in this way,” Tim Baroody, Stafford County Deputy County Administrator. “We are also excited to work with so many great local artists and businesses.”
The award winning men’s wear clothing store, Aspetto, known for producing bullet proof vests and suits, contributed their resources to create the Little George/By George tote-bags at their storefront on Caroline Street. Bri and Jay of Itty Bitty Press grew up in the Fredericksburg area and have been producing shirts and posters for local organizations including Fredericksburg All Ages, LibertyTown, and others. They are responsible for screen printing the By George and Little George tote-bags.
Night Owl Paper Goods owner Jennifer Tatham moved to Fredericksburg to work for Zolo Inc, where she was a designer for four years before moving to Alabama where she currently runs her own stationery business. Night Owl Paper Goods produced the cherry wood journals, jotters and postcards for this product line.
Good Turn Earth Company has provided local living soil for the cherry tree kits. The local start-up company and winner of the Made in FredVA competition launched this spring at the city Farmer’s Market.
LibertyTown Artist in Residence Misha Sanborn contributes hand thrown mugs to the list of Little George and By George products featured in this initial launch. She created two different size mugs to accompany the two logo designs.
Tart Cart is an all gluten-free and vegan gourmet food company based in Fredericksburg that believes good food builds good health and should give the body energy, strength and, most of all, great taste.
Zolo/ Higashi Glaser Design is owned and operated by Byron Glaser and Sandra Higashi. The firm has created corporate graphics and award-winning products from its downtown Fredericksburg design studio for twenty five years. Zolo created the concepts and branding for the By George and Little George designs. They also gathered the amazing list of local merchants, artists and businesses making this initial launch possible.